The company's purpose is the import, export, representation, distribution, trade and wholesale and retail sale as well as e-commerce of wines, spirits and alcoholic and non-alcoholic beverages, as well as all food products and materials related to wine and gastronomy. The company may establish branches, hold participations in other companies in Switzerland or abroad, acquire or associate with similar or related companies, acquire or resell real estate, securities, patents and other protected rights, as well as pursue all operations and conclude all contracts that are intended to promote the purpose of the company or relate directly or indirectly thereto.