The company's purpose is to provide services in the fields of communication, digital marketing, and content creation, including social media management, strategic consulting, website creation, visual identities, and advertising materials; it also offers training services, the sale of digital and physical products, as well as the development, creation, and exploitation of brands, notably for projects internal to the agency, and the organization of events. In general, the company may engage in all commercial, financial, movable, and immovable operations and enter into all contracts suitable for developing its purpose or directly or indirectly related to it, with the exception of operations prohibited by the LFAIE. It may participate in companies or enterprises with a similar purpose or other purposes and create branches in Switzerland and abroad, as well as grant and obtain loans or guarantees from or to partners or third parties.