The company aims to exploit and market all commercially usable rights related to the activities of racing drivers, in particular personality rights, performance protection rights, sponsorship, advertising and other usage rights. The company may establish branches in Switzerland and abroad and participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may rent or acquire properties and real estate in Switzerland and abroad, as well as acquire, manage, encumber or dispose of copyrights, patents and licenses of all kinds.