The company's purpose is to provide third parties with any strategic and creative services in the field of communication in general, including branding services for any product or service, consulting services for research aimed at their market positioning, identity development and design services, including the creation of communication materials and websites, as well as image management, advertising campaigns, and digital content. The company may also buy and sell, distribute, manage, receive, and grant the use of technologies, technical know-how, patents, trademarks, licenses, and intellectual property rights, as well as act as a representative in sectors related to the company's purpose. The company may directly or indirectly acquire interests and participations in other companies or industrial, commercial, financial, and service enterprises in Switzerland or abroad, in the sector related to the company's purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. The company may also buy, enhance, encumber, manage, administer, and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises based and/or operating in Switzerland and abroad, in compliance with the applicable regulations, with particular reference to the Federal Law on the Acquisition of Real Estate by Persons Abroad (LAFE). Finally, the company may carry out all commercial, industrial, and financial operations or other operations deemed necessary or useful, functionally connected with the company's purpose or aimed at achieving it.