The company's purpose is to create and rent billboards and other advertising objects, to acquire and utilize advertising concessions, and to engage in all areas of advertising and sales organization. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. The company may acquire, hold, and sell real estate. The company may provide financing, restructuring, and guarantee measures for the benefit of shareholders, direct and indirect group companies, or third parties, and grant loans or provide security for the obligations of direct and indirect shareholders, group companies, or third parties, even if such financing, restructuring, and guarantee measures involve granting loans or security free of charge. The company may engage in all commercial, financial, and other activities that are connected with the company's purpose.