The company's core activity is providing services and solutions in the healthcare and pharmaceutical industry, particularly in the areas of strategy consulting, market access, data analysis, artificial intelligence and machine learning. The company supports customers in their digital transformation, improving patient outcomes and optimizing business processes through the use of technologies such as Big Data, Cloud and Artificial Intelligence.
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Offering
Products & services
Industry:Management Consulting
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Leadhub delivers verified contact details and decision-makers from over 750,000 Swiss companies — management, procurement, marketing, HR.
Data Products, Data Engineering, Master Data Management, BI & data visualization for life sciences companies; consolidate, standardise, integrate structured and unstructured data and make it usable for decisions.
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Marketing Analytics, Sales Analytics, Managed Care Analytics, Patient Analytics, Forecasting Analytics, Analytics CoE and Market Access & Pricing for AI/ML-supported analysis and decision support.
Sales Force Optimization
Optimisation of sales-force size and structure, intelligent selling model, productivity and reduced disruption for Life-Sciences sales teams.
Sales Effectiveness
Sales operations and planning, AI-powered field-force effectiveness, segmentation & targeting, territory alignment, call planning, incentive compensation, and field reporting & analytics.
Omnichannel Customer Engagement
Omnichannel strategy, Customer 360, NBA, triggers and cross-channel campaigns for personalised HCP, patient and payer interactions.
CRM Services
CRM advisory, implementation, AI foundation services and managed services for Life Sciences; CRM vision, integration, automation, governance and ongoing operations.
Axtria DataMAx
Cloud-based data management solution for data ingestion, governance and compliance with pharma-specific rules, as well as trusted, secure data.
Axtria SalesIQ
Integrated sales planning and operations product for roster, field execution, call planning, incentive compensation, field intelligence and embedded analytics.
Axtria CustomerIQ
Omnichannel customer engagement product with Next-Best-Action, Customer 360, personalised journeys and AI-driven campaign optimisation.
Axtria MarketingIQ
Marketing analytics product for campaign optimisation, targeting, performance measurement and data-driven brand decisions.
Next Gen Commercial Models
ML-supported attribution, channel interaction analysis, customer influence optimisation and tactics for HCP engagement and commercial model design.
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