The company aims to market brands from its own production and that of third parties, as well as provide services in the areas of accessories, lifestyle products, art, DIY articles, digital content creation, online dating, and online marketing, particularly through trade and the operation of an online shop. Furthermore, the company aims to organize and conduct events in the areas of photography and dating. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.