The company aims to provide services in the media sector, corporate and media consulting, and the brokerage and marketing of advertising, the maintenance and marketing of internet platforms, websites, data, as well as products and services in the field of electronic media, and international trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.