The company's purpose is to provide consulting and support services in the field of sports activities, in particular the acquisition, management and exploitation of image rights of athletes, professionals and non-professionals, as well as the associated digital rights of all kinds. It also aims to market, merchandise and promote sports, as well as manage, negotiate and/or transfer the economic and financial rights arising from the received mandates. The activity is carried out in particular in consideration of the FIFA and SFL regulations. The company can also carry out all real estate, commercial and financial transactions that the management body considers useful and necessary to achieve the company's purpose, it can participate directly or indirectly in other companies or in industrial, commercial, financial companies and services in Switzerland or abroad and open branches in Switzerland and abroad within the framework of the applicable regulations.