The company aims to provide consulting, administrative, and media services; development, management, and licensing of intellectual property rights (including language, educational, design, software, and trademark rights); creation and dissemination of educational, informational, and promotional materials; operation of digital platforms and social media; trade and distribution of artistic and cultural works as well as collectibles and consumer goods; establishment and operation of innovative store and presentation concepts, including locations, showcase, and gastronomy or snack businesses, provided that food law permits are available. In this context, the company can also take on the preparation and support of the establishment of a foundation or similar institution, which serves the long-term development, promotion, and protection of the aforementioned ideas and projects. The company can establish branches and subsidiaries domestically and abroad and participate in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own or third-party account and provide security for the liabilities of affiliated companies.