creation, manufacture, distribution, import-export, purchase, sale, representation and trade in general of all textile products, clothing, shoes, luggage, watches and jewelry and all accessories, as well as all services directly or indirectly related to this purpose; the company also aims to organize, sponsor, participate in promotional events, particularly in the fields of fashion and sports; it also aims to acquire, develop, administer and exploit patents and trademarks, particularly in the field of intellectual and industrial property in general; it may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire or sell real estate, and carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it; it may also provide loans to associates or third parties if it serves its interests.