The company aims to operate a market leader and market trading company, as well as to create and operate event infrastructure for children and young people. In addition, the company aims to trade in accessories such as handbags, baskets, and tote bags, as well as to trade in toys and sweets. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as enter into all transactions and conclude contracts that are directly or indirectly related to its purpose or that may be suitable to promote the purpose of the company. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.