The company's purpose is to manage and operate one or more hotels along with their ancillary businesses, particularly the management and operation of the Bären Hotel in Oberbipp, as well as providing further services in the field of gastronomy and the production and distribution of bakery, confectionery, and confiserie products, as well as trading in goods of all kinds. The company may establish branches both domestically and abroad, participate in other companies both domestically and abroad, acquire or merge with similar or related companies, acquire, manage, and dispose of real estate, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto.