The core activity of Bärnermamis GmbH is the creation and publication of content for parents, particularly mothers, on a website and on Instagram. This content includes: recommendations for child-friendly cafes, restaurants, playgrounds, excursions, hotels, and other family-friendly destinations in Switzerland, Germany, Tyrol, and South Tyrol; articles and tips on topics such as pregnancy, childbirth, breastfeeding, traveling with children, gift ideas, and book recommendations; information and offers for family vacations, holiday destinations, family hotels, apartments, camping, and hostels; and collaborations with brands and companies to provide offers and discounts for parents. The company positions itself as an inspiration platform for parents, particularly mothers, and offers a comprehensive source of information for family-friendly activities and offers in the region.