The development, manufacturing, and marketing of watches, watch movements, and watch components, measuring and precision instruments and their components, electronic devices and their components, as well as jewelry items; the manufacturing and marketing of all types of consumer goods, including sports articles and their accessories, clothing and their accessories, leather goods, travel-related products, eyeglasses and optical devices, pens, lighters, and all services related to these products; the purchase, sale, and exploitation of patents, inventions, trademarks, businesses, licenses, processes, and manufacturing secrets, as well as all operations related to the aforementioned fields. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and be interested, in any form, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.