The company's purpose is the production and trade of beer and its derivatives as well as any alcoholic or non-alcoholic beverage and food products of all types, in particular the importation, distribution, promotion and sale of alcoholic or non-alcoholic beverages manufactured abroad and the importation, distribution, promotion and sale of food products of all types. The company may organize all types of events related to its purpose, manage and operate public establishments of all types with the purpose of selling alcoholic or non-alcoholic beverages or food and manage its own brands or those belonging to Swiss or foreign companies affiliated with it. The company may carry out all real estate transactions including the purchase and sale of properties in Switzerland and abroad within the limits of the LFAIE. It may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties if it serves its interests. It may practice advisory and service activities that are directly or indirectly related to its purpose.