The company's purpose is to acquire, manage, sell and finance participations in companies, provide services in the areas of internet and other media; acquire, manage and sell licenses of all kinds as well as perform fiduciary activities; acquire, trade, manage and market participations and rights of all kinds, in particular sports events; organize events, advise, market artists, athletes and other personalities; acquire the necessary rights, create, produce, exploit and finance film and TV programs in the areas of entertainment, documentaries and sports as well as multimedia adaptations. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as grant guarantees and warranties for subsidiaries and third parties.