The company's purpose is to organize and conduct events of all kinds. In particular, it aims to organize and conduct balloon flights and rent out the necessary equipment. It can also provide consulting, marketing, and design services for aviation-specific and other advertising campaigns. Furthermore, it aims to operate and organize dance events, workshops, and rent out mobile event equipment. Additionally, it can offer and conduct trips, including ship cruises, sailing tours, day trips on sailing ships, and operate and charter leisure boats. It can also operate gastronomic businesses and offer gastronomic experiences related to its other activities. The company can rent out event and gastronomic spaces. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for its subsidiaries and third parties.