The company's purpose is to provide all services in the field of corporate growth strategy, in particular market studies and analyses, social media monitoring, market research and trend analysis. Furthermore, the company's purpose is to operate a platform for connecting brand owners and consumers to discuss and exchange views and ideas. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and in general, engage in any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate properties both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as act as guarantor or surety for subsidiaries or third parties.