The company's purpose is to operate a hair salon and beauty care center, to trade in all types of products in the fields of cosmetics, hair care, perfumes, and beauty and fashion accessories. It also aims to provide all services related to hairdressing and aesthetics. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.