The company's purpose is to trade in watches, jewelry, gold and silverware and all other related and industry-standard articles, as well as to operate wholesale and retail businesses in other industries. The company may establish branches, sales outlets and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or lease businesses, and carry out all commercial, financial and other activities that directly or indirectly promote the purpose of the company or are related to it. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. The company is part of a group of companies and may take into account the interests of this group in pursuing its corporate purpose. In particular, the company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries, including its direct and indirect shareholders and their direct and indirect subsidiaries, and provide security for their liabilities of all kinds, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.