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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryRetail & CommerceJewellerLucerneBucherer AG
Bucherer AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Bucherer AG is a retailer of watches and jewellery, offering timepieces from various brands and jewellery, including pieces from its own Bucherer Fine Jewellery line. Its range also includes authenticated pre-owned watches and related services.

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Service area

Offering

Products & services

Industry:Jeweller
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4.2/5

Bucherer AG

✓ Offered5
Watches
Luxury watches from well-known brands, including Rolex, Tudor, Omega, Cartier, Breitling, TAG Heuer, IWC Schaffhausen and others, available online and in boutiques.
Jewellery
Fine jewellery with necklaces, rings and bracelets, including Bucherer Fine Jewellery as well as pieces from brands such as Messika, Piaget and Fernando Jorge.
Certified Pre-Owned
Certified pre-owned watches, inspected and refurbished by specialists, with an international guarantee and a selection of brands such as Audemars Piguet, Hublot, Cartier and Tudor.
Rolex
Rolex watches, Rolex Certified Pre-Owned and Rolex accessories, presented via a dedicated brand area with product pages and boutique references.
Boutique services
Boutique services in the stores, with appointment booking, personal advice, contact options and support in choosing watches and jewellery.
Trust & reputation

ranQ Trust Score of Bucherer AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 100% · As of November 2026

Bucherer AG scores 62.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.52.424%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.73.510%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.78.08%
Bucherer AG scores 95.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.96.07%
Bucherer AG scores 88.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).88.322%
Bucherer AG scores 75.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.50.04%
Qualifications+0.00

Bucherer AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 3.9 out of 5 stars from 17 customer reviews. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
3.9
of 5

Aggregated from 17 reviews across all connected sources

Sources
GGoogle3.917
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

July 30, 2026Media
Wie Bucherer unter Rolex zur Luxus-Retail-Macht aufstieg
bilanz.ch
April 22, 2026Media
Odilo Lamprecht von Bucherer CPO: «Früher waren gebrauchte Uhren nicht salonfähig»
bellevue.nzz.ch
March 23, 2026Media
Jobabbau bei Bucherer: Die Tochterfirma von Rolex muss den Gürtel enger schnallen
luzernerzeitung.ch

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Location

Langensandstrasse 27
6005 Lucerne
Opening hours
Mon
08:00 - 17:00
Tue
08:00 - 17:00
Wed
08:00 - 17:00
Thu
08:00 - 17:00
Fri
08:00 - 17:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-109.612.210
Founded
2002 · 24 years
Last commercial register change
October 2, 2026
Employees
101 to 500

Active in 1 of 26 cantons · 1 municipality

  • LULucerne
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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