The company's purpose is to acquire, manage and sell participations in industrial, commercial and service companies in Switzerland and abroad, particularly in the media and luxury goods sectors. Buying, selling, licensing and using intellectual property rights such as trademarks, signs, designs and copyrights, particularly in the media and luxury goods sectors. Providing consulting and support services in the areas of general management, controlling & finance, legal & tax, human resources and marketing & communication. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.