The company's purpose is the production, trade, and distribution of audiovisual and interactive media, particularly in the entertainment sector, as well as the provision of services or advice in the field of audiovisual and interactive media, software development, and training. The purpose also includes the acquisition, management, operation, and commercial use of licenses, copyrights, trademarks, patents, and other audiovisual, artistic, and similar protective rights. The company may also acquire, manage, and sell securities, and acquire, encumber, alienate, and manage real estate in Switzerland, with the exception of operations prohibited by the LFAIE, and abroad. The company may establish branches, participate in other companies, acquire or create similar or related businesses, carry out all operations directly or indirectly related to its purpose, and grant loans or guarantees to partners or third parties, if this promotes its interests.