The company aims to engage in the trade, distribution, and marketing of all types of goods, particularly products in the fields of cosmetics, beauty, body care, lifestyle, fashion, household goods, and consumer goods, primarily through online shops and digital distribution channels. It can build, acquire, hold, license, and dispose of brands, as well as provide services in the areas of e-commerce, marketing, advertising, content production, and business consulting. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It can acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.
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