Design and implementation of advertising concepts or advertising materials using all media, as well as provision of related services for institutions, companies and individuals in Switzerland and abroad, development, registration and maintenance of intellectual property rights of all kinds, financing or co-financing of projects that may arise from the company's activities, can conduct all legal transactions that are suitable to contribute to the development of the company and are in direct or indirect relation to the company's purpose, establish branches and business premises in Switzerland and abroad, acquire and sell real estate, and participate in or acquire similar or identical companies.