The company's purpose is to create videos on social media channels for the marketing of various products, brands, and individuals. This includes concept development, planning, financing, implementation, design, and franchising. Revenue is generated through the targeted placement of advertising from partners and affiliate links on their platforms. The company can trade in goods, patents, inventions, brands, licenses, or intellectual property, and manage and exploit them. The company can establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. It can also acquire, hold, and sell real estate. The company can also carry out all commercial, financial, and other activities that are directly or indirectly related to the company's purpose.