The core activity of BBVA in Switzerland is the provision of services in the area of Banca Privada (Private Banking), including: investment advice and wealth management, offering innovative solutions for investing in traditional and digital assets, access to a wide range of financial products and services, customer care by specialized advisors, and online banking services and mobile apps for managing finances. The company focuses on the needs of private clients, offering them personalized and exclusive care to manage and increase their wealth.