The company's purpose is the acquisition, holding, management, enhancement, development, construction, transformation, renovation, operation, leasing, subleasing, administration, brokerage, marketing, and alienation of real estate of all kinds, both in Switzerland and abroad, subject to the provisions of the Federal Law on the Acquisition of Real Estate by Persons Abroad (LFAIE). The company may engage in all real estate promotion activities, real estate project development, project management, feasibility studies, coordination of mandates, as well as all technical, economic, financial, and strategic consulting services directly or indirectly related to real estate. It may also provide brokerage, marketing, communication, brand management, sales management, customer acquisition, commercial representation, and project promotion services, either on its own behalf or on behalf of third parties. The company may participate in any enterprises or projects with a similar or related purpose, acquire, hold, manage, and dispose of interests in any form, create subsidiaries and branches in Switzerland and abroad. It may acquire, manage, encumber, and alienate real estate, intangible assets, licenses, trademarks, intellectual property rights, and any other assets. The company may carry out financing operations, grant loans, provide guarantees, bonds, or securities to shareholders, group companies, or third parties, provided that these operations serve the interests of the company and comply with applicable legislation. Finally, the company may engage in all commercial, financial, movable, or immovable activities, conclude all contracts, and undertake all operations that are likely to directly or indirectly promote its purpose or relate thereto.