Intellectual property services (PI audit), management and protection of intellectual and industrial property (international representative); administrative and paralegal representation services for companies on demand; National, regional and international deposits of trademarks, patents, Appellations of Origin (AO): creation, deposit and management of industrial designs, business secrets, databases, management of copyright and domain names; Promotion (brand image) and advertising campaigns (public and private events, multimedia services); public relations services and wholesale or online sales of products - E-commerce; positioning of branded products on the market; Advice and provision of financial solutions in coordination with experts in the field of finance and banking; real estate and commercial transactions and management; participation (JV - shareholdings) in other companies and exploitation on demand of their property, all activities that the Board of Directors considers to be in the interest of the company. The company may carry out in Switzerland and abroad, either on its own account or on behalf of third parties, all commercial, financial or real estate operations (excluding operations prohibited by the LFAIE) directly or indirectly related to its purpose, take participations in all commercial, industrial or financial enterprises (excluding operations prohibited by the LFAIE), create branches in Switzerland and abroad. The company is authorized to take financing, restructuring and intercession measures for the benefit of associates, group companies or third parties, as well as to grant loans or guarantees to associates, group companies or third parties when it serves its interests.