The management of hairdressing salons, the marketing and representation of aesthetic products and related accessories, and the performance of any other related activities. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, particularly in the aforementioned sectors. Furthermore, the company may acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable laws. Any activity carried out in the real estate sector is not directed towards third parties but is limited to real estate for its own account. The company may assume, for its own account and not in a fiduciary capacity, interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. The company may also carry out activities related to the granting of loans, guarantees, including mortgages, sureties and guarantees, also in favor of third parties, excluding, however, the exercise of banking and insurance activities. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it, and open branches and subsidiaries in Switzerland and abroad.