The company aims to provide services in the beauty sector, in particular the operation of a cosmetics studio for body and beauty care, hand and nail care, permanent makeup and the trade in cosmetics products; as well as the operation of a nail, tattoo and massage academy and the import and export of products of all kinds; as well as the operation of catering or similar businesses and the production and trade in food and beverages, in particular tea as well as the trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It may also arrange financing for its own or third party account and provide security for the liabilities of affiliated companies.