The company aims to provide services in the fields of illustration, graphic design, visual communication, and marketing. It develops, produces, and distributes its own products and brands as well as goods of all kinds domestically and abroad, particularly in the areas of design, lifestyle, and art. The company can create, manage, and license brands, design and market digital and physical content, and operate online shops. The company can establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.