The company's purpose is to provide coaching, training, consulting, and support to executives and teams; to organize seminars, training sessions, and retreats for executives and teams; to create, produce, and sell digital and printed training and coaching products related to this activity, as well as to create, sell, and manage online communities. The company also aims to engage in all real estate transactions, including activities related to the purchase, sale, holding, management, promotion, construction, renovation, and enhancement of built and unbuilt properties, with the exception of operations prohibited by the LFAIE. In general, the company may establish branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with identical or similar purposes, grant loans or guarantees to partners or third parties, and carry out, both in Switzerland and abroad, all financial, commercial, movable, immovable, and other operations, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.