The company's purpose is to offer advice, brokerage, importation and distribution of all luxury products and consumer goods and their accessories, as well as related services, private concierge services, assistance and advice for administrative and commercial purposes on behalf of individuals or legal entities in Switzerland and abroad. The company may carry out all financial, commercial, industrial, movable and immovable transactions (excluding operations prohibited by the LFAIE) in Switzerland and abroad, directly or indirectly related to the main purpose, either on its own account or on behalf of third parties. It may establish branches in Switzerland and abroad. The company may also grant loans to its associates and/or guarantee, secure or co-sign loans granted by third parties to its associates.