The company aims to provide consulting services both domestically and internationally, particularly in the areas of business strategy, market entry and go-to-market strategies, sales, as well as the development and implementation of professional training and further education programs. The company provides coaching services for executives, start-ups, and women who wish to balance career and family. The company trades in and distributes products of all kinds both domestically and internationally, particularly in the area of health and consumer goods. The company supports brands and businesses in building, expanding, and optimizing their international sales and distribution networks, as well as in the areas of marketing, communication, and brand development. The company may engage in all activities that are directly or indirectly related to its purpose, establish branches and subsidiaries both domestically and internationally, and invest in other companies both domestically and internationally.