The company's primary purpose is the marketing of goods, in particular dental and medical products, including cosmetic products. The company is also active in business consulting of all kinds and event planning, as well as managing national and international logistics activities and assuming representations. Secondarily, the company may trade or intermediate food and beverage products. The company may acquire, hold, manage and lease commercial properties, retail spaces, and carry out any activity directly or indirectly related to the company's purpose. The company may also take part in other companies, associations or consortia in Switzerland and abroad, acquire, own and sell securities and real estate. Finally, the company may carry out all commercial, industrial, financial, brand and patent management activities or other rights on its own behalf or on behalf of third parties, as permitted by the Articles of Association and applicable laws.