Provision, coordination, planning and execution of craft services, in particular watch trading and all services related thereto. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.