The company's purpose is to provide services in the field of consulting and support for athletes, in particular the acquisition and consulting of companies and institutions in the field of sponsoring, as well as consulting and representation of sports associations and sports organizations, and the organization, implementation and marketing of events in the areas of sports, entertainment, culture and similar events. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.