The production and exploitation of cinematographic and audiovisual works, all production and audiovisual service performances, as well as the production and exploitation of all types of artistic and cultural works. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.