The core activity of Betalane is providing services in the field of Digital Marketing and Startup-Growth-Coaching, including: Marketing coaching for startups and companies, development and implementation of digital marketing strategies, interim management as Chief Marketing Officer (CMO), conducting marketing classes and masterclasses, keynote speaking on topics such as AI and marketing, development of websites and lighthouse publications to increase brand awareness, and conducting targeted lead campaigns. The company supports customers in developing marketing strategies and their implementation to achieve measurable business results.