The association aims to realize, conceive, and provide consulting services in the field of photography, film, and visual communication, as well as to provide educational services in these areas. It realizes and publishes photographic, filmic, and journalistic projects and organizes exhibitions, presentations, and related events. It conceives, organizes, and conducts degree programs and further education for the professional qualification of photographers and promotes media literacy. The association can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The association can acquire, encumber, dispose of, and manage real estate in Switzerland and abroad. It can also provide financing on its own or another's account and provide securities for the liabilities of affiliated companies.