The operation of a specialized business in the sale, rental, repair, and maintenance of bicycles, including electric bikes (e-bikes), as well as accessories and equipment related to soft mobility. It also aims to offer complementary services such as technical advice, bike customization, online sales, as well as the organization or support of cycling-related events. The company may also engage in any other activity directly or indirectly related to these objectives; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its objective or directly or indirectly related thereto.