The company's purpose is to trade in, purchase and sell sports articles, sports equipment, sports clothing and related items, as well as to trade in and repair bicycles. Furthermore, the company aims to provide consulting services related to sports articles, develop, manufacture and distribute sports articles, and organize events of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.