The company's purpose is to trade in goods from the bicycle, sports and leisure industry, as well as to offer services in this context. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.