The activity of marketing consulting, the preparation of marketing plans, market research, the creation and management of media and digital campaigns, commercial and distribution consulting, consulting for internationalization and digitalization. The organization of events in general, including conceptually assimilable activities, as well as the management of public relations. All the above-mentioned activities may be carried out directly or on behalf of third parties, and may be entrusted to third parties or carried out through electronic platforms or innovative technologies. The company may acquire participations in other companies, and may also carry out all commercial, industrial, financial or other operations deemed useful or functionally connected to the achievement of the social purpose. The company may finally acquire, own, rent and sell real estate and properties in Switzerland and abroad. The activity also of supporting companies in the field of human resources, in particular in the phase of personnel selection. The provision of services in the field of reporting and evaluation of results, analysis of deviations and budgets, research and selection of potential new entrepreneurial activities. The collection of funds, the provision of financial services and investment consulting, as well as any regulated and/or authorized activity, are excluded.