The company aims to conduct training sessions, plan, organize, market and implement seminars, coach and train personnel and management of companies, develop and publish educational materials, provide services in the field of public relations, advertising, marketing, human resources and corporate organization. The company may engage in trade with consumer goods of all kinds. The company may participate in other companies in Switzerland and abroad and establish branches in Switzerland and abroad. The company may acquire, hold, manage, broker and sell real estate in Switzerland and abroad. The company may carry out all activities that are suitable to promote the purpose of the company or which are directly or indirectly related to it.