The company's purpose is the production, refining, trading (also online), import and export of all types of beer and its derivatives, spirits and alcoholic and non-alcoholic beverages in general; the organization and promotion of gastronomic events, as well as participation in them; consulting in beer production; the production and trade of merchandising related to its products. The company can open branches and subsidiaries in Switzerland and abroad, and collaborate in Switzerland and abroad with similar companies, establish and participate in them. It can finally sell shares, bonds and other participations, as well as carry out any activity directly or indirectly connected with the company's purpose, including the purchase and sale of real estate.