The company's core activity is the development and promotion of an open standard for digital learning materials, known as "bitmark". This standard enables learning content to be broken down into small, independent units (so-called "bits") that can be made available on various platforms and devices. The company, the bitmark Association, is a non-profit organization based in Switzerland that is committed to disseminating and further developing the bitmark standard in order to create an open and interoperable ecosystem for digital learning.