The company's purpose is to advise businesses, particularly from a business management perspective, on the topics of innovation and customer experience, as well as to develop and implement concepts, ideas, and prototypes. The company also aims to offer and trade goods of all kinds, especially technical products, and to provide services in the field of computer science. The company can conduct all business that is suitable to promote the achievement of its purpose or that is directly or indirectly related to it. The company can also establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. It can acquire, encumber, sell, and manage or maintain real estate and properties in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.